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The Ultimate Guide to July Music Festivals: Europe vs. USA

Updated: Oct 27, 2024

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Hey everyone, and welcome to this episode where we’re diving into what makes summer truly sizzling—and no, I’m not talking about the suffocating heat waves that are threatening to melt me in my sixth-floor Parisian apartment under the roof. Today, I’m taking you into the world of music festivals, those magical events that transform empty fields into dreamlike stages and turn crowds into fleeting communities.


Why do we go through so much trouble for them? Why endure endless lines for chemical toilets and the merciless sunburns? Maybe it’s because, in this crazy world, there’s something deeply human about gathering around music, syncing up with thousands of others, and, just for a moment, forgetting our daily worries. So buckle up, as we explore European festivals like NOS Alive and Mad Cool, before crossing the Atlantic to discover Summerfest and Rolling Loud. Let’s go!


European and U.S. Festivals: A Musical Odyssey


Let’s kick off our tour of European festivals this July with NOS Alive, held in Lisbon, Portugal. From July 11 to 13, 2024, this event once again proved why it’s regarded as one of the best festivals in Europe. With headliners like Arcade Fire, Dua Lipa, and Pearl Jam, it delivered unforgettable performances. Arcade Fire kicked things off with incredible energy, Dua Lipa lit up Friday night with her modern pop, and Pearl Jam wrapped up the festival with a moving and nostalgic set that delighted fans.


Next stop, Madrid, for the Mad Cool Festival, which took place from July 10 to 13, 2024. Famous for its electric atmosphere and world-class artists, this year featured acts like Red Hot Chili Peppers, Kings of Leon, and The 1975. Their breathtaking performances made this edition an undeniable success, showcasing the festival’s unmatched diversity and quality.


Wireless Festival in London, UK, held at Finsbury Park from July 12 to 14, 2024, was the go-to for hip-hop and electronic music lovers. Stars like Travis Scott, Cardi B, and A$AP Rocky headlined, each bringing their unique style and energy, making this edition a standout for all festival-goers.


Over in Germany, Airbeat One in Neustadt-Glewe ran from July 10 to 14, 2024, once again showing why it's one of the largest EDM festivals in Europe. With legendary DJs like Armin van Buuren, Martin Garrix, and Tiësto performing, it delivered jaw-dropping visual effects and high-quality production, creating a paradise for electronic music fans.


Meanwhile, in the Netherlands, the Awakenings Summer Festival in Hilvarenbeek took place from July 12 to 14, 2024. A must-attend for techno fans, with big-name DJs like Carl Cox, Adam Beyer, and Amelie Lens, it combined a natural setting with an immersive atmosphere, giving festival-goers a unique and unforgettable experience.


In France, The Peacock Society in Paris, held on July 8 and 9, 2024, stood out for its innovative electronic artists and unique art installations. Performances by Nina Kraviz and Solomun made this edition one to remember, solidifying the festival's status as a key player in the Parisian electronic scene.


Turin, Italy, hosted Kappa FuturFestival from July 5 to 7, 2024. Known for its immersive audiovisual productions, this festival drew techno legends like Carl Cox and Richie Hawtin. The festival’s industrial ambiance once again won over attendees with its signature style.

Dour Festival in Belgium, held from July 17 to 21, 2024, offered an impressive range of music, from reggae to techno. Standout performances from Cypress Hill and Tyler, The Creator underscored the festival's energy and diversity.


In Croatia, Love International in Tisno ran from July 10 to 16, 2024. Set along the stunning Croatian coastline, this festival combined music with breathtaking scenery. Seaside DJ sets from artists like Ben UFO and Motor City Drum Ensemble created a unique, relaxing vibe that festival-goers cherished.


Back in London, BST Hyde Park from July 5 to 14, 2024, hosted legendary headliners such as The Rolling Stones and Adele, delivering epic performances in the iconic Hyde Park setting. A notable moment this year was the electrifying performance by Stray Kids, captivating the crowd with their contagious energy and undeniable “sexytude.”


Finally, I-Days Festival in Milan, Italy, held from June 26 to July 7, 2024, earned its nickname as the “Italian Glastonbury.” It drew massive crowds with headliners like Doja Cat, Queens of the Stone Age, and Royal Blood. Stray Kids left a lasting impression with their explosive performance, making their appearance in Milan one of the festival's standout moments. And, for those curious about their upcoming album “ATE” dropping on July 19, stay tuned for our special episode​​.


Now, let’s cross the Atlantic to explore the July music festivals in the U.S. Starting with Summerfest in Milwaukee, Wisconsin, which ran from July 4 to 6, 2024 (with some early shows starting in late June). Known as the world’s largest festival by attendance, it attracts huge crowds with hundreds of performances across 12 stages. This year, headliners like Maroon 5, SZA, and Lil Uzi Vert left lasting memories. But Summerfest isn't just about music – it also offers food and drink stalls, interactive challenges like basketball shootouts, and the famous “Big Bang” fireworks lighting up the Milwaukee sky​.


Next, we head to Miami, Florida, for Rolling Loud, held from July 5 to 7, 2024. As the biggest hip-hop festival in the world, this year’s event didn’t disappoint. Travis Scott, Kendrick Lamar, and Cardi B delivered mind-blowing performances, creating an electric atmosphere that kept the crowd hyped late into the night.


For a more alternative vibe, Pitchfork Music Festival in Chicago, Illinois, took place from July 19 to 21, 2024. Known for its indie and alternative lineup, this year’s festival enchanted music lovers looking for fresh and innovative sounds. Big Thief, FKA twigs, and Mitski took the stage, each offering a captivating performance.


Lastly, let's dive into the magical world of Electric Forest in Rothbury, Michigan, from June 27 to July 1, 2024. This festival fuses electronic music with interactive art in an enchanted forest, creating an immersive experience with spectacular art installations. Artists like Bassnectar, The String Cheese Incident, and ODESZA kept the crowd dancing under the stars, surrounded by the natural beauty of the forest.


Each festival delivered its own unique and memorable experiences, blending top-tier musical performances with exceptional settings and electrifying atmospheres. July was truly a global celebration of music!


Influence on Cultural Trends:


Let's talk about how music festivals shape our culture. They are way more than just events where we go to listen to music and overpay for nachos. Nope, music festivals are trend incubators. Ever notice how the looks you see at Coachella end up flooding your Instagram feed and, eventually, your wardrobe?


Take Coachella, for example. It's become some sort of desert Fashion Week. Every year, as soon as the lineup drops, influencers, celebrities, and regular mortals start planning how to unleash their sartorial creativity. And what do we see? Tons of fringe, flower crowns, oversized sunglasses, and outfits so flashy they could trigger an epileptic fit. The worst part? These extravagant looks end up dictating summer fashion trends. Yes, that moment when you wonder why everyone's rocking leather boots in 30-degree weather? Thank Coachella. And it doesn’t stop there. Music festivals are gold mines for social media. Picture the snowball effect: one well-placed photo with the right hashtag, and boom, a new trend is born. Festival outfits, immortalized by influencers, go viral and end up inspiring major brand collections. Not covering your face in glitter yet? Wait for the next festival, and get ready to sparkle like a disco ball.


But festivals don't just influence fashion. They impact our behaviors and lifestyles, too. Take the eco-friendly trend boom. As festivals become more aware of their environmental footprint, they promote sustainable practices. The result? Festival-goers start sorting their trash, using reusable cups, and carpooling. This eco-consciousness, sparked in a euphoric musical setting, slowly infiltrates our daily lives. In short, music festivals are cultural epicenters. They define what's cool, what’s acceptable, and what the next big trend will be. So, the next time you slip on a “festival-inspired” outfit, remember, you're kind of walking in the footsteps of Coachella icons. And who knows, maybe your selfie, drenched in glitter and decibels, will be the starting point for the next cultural revolution.


Now, let’s move on to an aspect of music festivals that goes beyond dollars and fashion trends: the sense of community. Yes, friends, these events turn strangers into “festival buddies” in the blink of an eye, creating connections that are as fleeting as they are intense. We’re talking about deep human bonds here—the kind that make you feel like you’ve found your tribe, even after hours of moshing and sweltering heat. Picture the scene: You’re at a concert, surrounded by thousands of people. The music is so loud you can feel the bass vibrating through your chest. Suddenly, the band starts playing your favorite song. You turn your head and lock eyes with a complete stranger who’s just as pumped as you are. Without saying a word, you both know you’re sharing a unique moment. Congrats, you’ve just found yourself a “festival buddy.”


These festival friendships are pure magic. They’re born out of music, collective joy, and, often, a few shared beers. You swap stories, laughs, and sometimes even social media handles, to continue this beautiful virtual camaraderie once the festival is over. And who knows, maybe you’ll see each other again at the next edition, turning it into an annual tradition. Festivals are microcosms of sharing and connection. You come for the music, but you stay for the human experience. You end up dancing with strangers, singing along in unison, and sharing moments of pure joy. There’s nothing quite like screaming the lyrics to a song with thousands of other people and feeling that collective energy. It’s like group therapy—only way more fun and loud.


These communities are temporary, sure, but that doesn’t make them any less significant. For a few days, you belong to something bigger than yourself. You’re part of a whole where everyone contributes to the festive atmosphere. You swap stories with people from all walks of life, share survival tips (like where to find the best porta-potties), and create memories that will stick with you long after the final note has faded. And these memories, these connections, are precious. They transcend time and space, creating anecdotes you’ll tell over and over. Maybe your “festival buddy” will become a lifelong friend, or maybe they’ll just be someone you think about with a nostalgic smile when you hear that particular song. Either way, these connections prove that even in our hyperconnected, often alienating world, music festivals remind us of our fundamental need for human connection and community.


So, the next time you find yourself in a crowd, vibrating to the sound of a killer guitar riff, remember that you're not just part of an audience. You’re part of a community—ephemeral, yes, but incredibly powerful. And that, my friends, is the true magic of music festivals.


Economic and Touristic Impact


Ah, music festivals! Not only do they gift us unforgettable memories and, let’s be honest, some killer sunburns, but they’re also cash machines for the cities that host them. Let’s grab a ticket to Lisbon and see how the NOS Alive festival transforms this city into an economic goldmine. Every year, Lisbon becomes a pilgrimage site for music lovers, thanks to NOS Alive. Tens of thousands of festival-goers pour in, ready to spend their hard-earned cash—or their parents', let’s be real. Hotels, restaurants, bars, souvenir shops, even the vendors selling ridiculous hats are grinning ear to ear. NOS Alive is like Christmas in July for the local economy. Estimates suggest millions of euros are pumped into Lisbon’s economy, and we’re not talking pocket change. We're talking hotel bookings galore, packed restaurants, and taxis running non-stop.


And that’s not all. These festivals create jobs—lots of jobs. Sure, they’re temporary gigs, but for many, it’s a golden opportunity. Servers, security guards, stage technicians, cleaners—everyone gets a piece of the pie. For some, it’s even a stepping stone into the music industry. Who knows, the guy setting up the lights could be tomorrow’s top producer. Music festivals also boost tourism like nobody's business. Festival-goers don’t just attend the concerts and leave. No, they take the chance to explore the city, its monuments, its culture. In Lisbon, that means visiting the Belém Tower, indulging in some pasteis de nata, and wandering around the Alfama district. All that brings in serious money. Tourists come for the festival but stay for everything else, happily spending their cash as they go.


Festivals often become local trademarks, attracting more and more visitors every year. Cities turn into prime destinations, not just for their usual attractions but also for their iconic music events. Think Glastonbury, Tomorrowland, or Sziget. These festivals are inseparable from the cities that host them, boosting their international allure and tourism profile. In short, music festivals aren’t just massive parties where you dance until dawn. They’re economic powerhouses, injecting millions into local economies, creating jobs, and boosting tourism. Plus, let’s be honest, they give us an excellent excuse to wear glitter in broad daylight without judgment.


Ethical and Environmental Considerations


Ah, the massive gatherings where we vibe, dance, and lose ourselves in the music… only to leave behind a not-so-pretty ecological mess. Let’s face it, a festival ground after the last encore often looks like a warzone between nature and trash. But thankfully, our lovely festival organizers are waking up to the climate crisis and starting to take steps to limit our collective carbon footprint. So, let’s dive into the magical world of sustainable festivals. First off, let’s talk about the environmental challenges. Imagine thousands of people descending on a confined space, often in the middle of nature. Think of the mountains of waste, the CO2 emissions from all the travel, the energy consumption for the stages, lights, and food stands… The list is long. And don’t even get me started on those chemical toilets—let’s just say they’re anything but eco-friendly. It’s not a pretty picture.


But all hope is not lost! Many festivals are taking serious steps to reduce their environmental impact and go green. Take Glastonbury, for example. This British giant decided to ban single-use plastic bottles. Yep, you heard that right. In 2019, festival-goers had to bring their own water bottles and refill them at water stations. The result? Tons less plastic waste, and a powerful lesson for us all. And that’s just the beginning. Some festivals are embracing renewable energy. Stages powered by solar panels or biodiesel generators are becoming more common. And what about recycling? The eco-cup—a reusable cup that’s everywhere now—has become a symbol of green festivals. Many events have set up waste sorting systems with volunteers ready to pounce if you don’t properly recycle your beer can.


Then there’s transportation. Encouraging festival-goers to come by public transit, carpool, or better yet, bike, is another way to reduce the carbon footprint. Some festivals even offer ticket discounts to those who opt for sustainable transport. A little incentive that’s good for the planet and your wallet. And let’s not forget awareness. Many festivals use their platform to educate attendees about environmental issues. Workshops, discussions, and information booths often pop up, aiming to inform and inspire more responsible behavior. Because it’s not just about picking up your trash—it’s about changing habits for good. Music festivals are undergoing a green transformation. Organizers and festival-goers alike are becoming more aware of the ecological challenges and are seeking innovative solutions to reduce their impact. So, next time you’re dancing under the stars, spare a thought for your ecological footprint. After all, it’d be a shame to wreck the planet just so you can brag about seeing that awesome band live, right?


Conclusion:


And that’s it, our journey through the festivals of July has come to an end. These events are not just massive concerts; they are microcosms where music, art, and community collide to create something truly magical. Beyond the glitter and beats, there’s a deeper reflection to be made. Why do we have this almost primal need to gather around music? Is it simply to escape our daily grind, or is there a deeper quest for human connection? Maybe, in this increasingly digital and isolated world, festivals represent one of the last great communal adventures. These festivals, whether in Europe or the United States, show just how powerful music can be as an economic engine, a trendsetter, and most importantly, a force for social connection. But they also raise essential questions about our ecological footprint and our ability to organize sustainable events.


Now, it’s your turn: which festival left the biggest impression on you? What unforgettable experiences have you had? If you enjoyed this episode, don’t forget to subscribe, leave a review on your favorite podcast platform, and support the podcast with a donation. Every contribution helps keep this adventure going and lets us explore the many facets of music and culture together. Thanks for listening, and see you soon for more sonic discoveries!


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